Are you one of the millions of people that start their day by stopping in your local coffee shop? All those people didn’t always go to Starbucks for their morning coffee. It became their routine. They began planning to leave earlier than usual, planning to buy coffee instead of making it at home, and planning to go a little out of their way to get that morning fix. For many businesses, the key to building your customer base is by becoming part of people’s routines.
For The Woof Room, that meant getting people who didn’t normally bring their dogs to daycare to give it a try. But not just give it a try in one day – give it a try long-term. It takes around 3 weeks to make something a habit. That meant we needed to get people bringing their dogs to daycare regularly, to make it be a habit. Not only would it be normal for them – but that would give them ample time to see the positive effects of bringing your dog to daycare (less destruction at home, more exercise and socialization, etc).
So, how to get you people to suddenly start coming regularly? We offered an awesome deal. We offered a buy one, get one (BOGO) deal on our daycare packages. Everyone loves a deal – so of course we had a fair amount of people unfamiliar with us buy them to give us a try. By buying a large amount of daycare, they had to keep coming regularly since they expired in 4 months. This gave them an opportunity to try us out – and helped them form the habit of being a regular customer 🙂
When thinking about how to get people in the door – or keep them coming, think about this and how you can become part of their normal lives. Think of ways you can make things easier for them – and have a positive impact.
Photo Credit: Addison Berry