Every business should include social media in their marketing strategy. Social media can be a valuable tool to promote your business. It can help you create a community that people enjoy being a part of and want to participate in. There are many options for social media ranging from YouTube to Facebook, Twitter to blogging. You need to figure out what will be the best fit for your business.
For small businesses, I think Facebook and Blogging are the best options to consider when you first start. While tons of people are on Twitter, it just isn’t a good fit in my opinion for small businesses. YouTube can be a good fit for advertising – but it could be a costly endeavor unless you or someone you know has some skills in video making. Blogging is a great fit for some businesses – but not all. We have blogs for both The Woof Room and Deckci Decor. The Woof Room’s blog focuses on highlighting dogs that visit us, promoting dog events, and providing dog tips and advice. It helps create a community with our clients providing them with useful information and featuring their dog. We’ve had many clients comment to us that they love reading about all the dogs that visit us. Our blog is also helpful in providing a forum for us to explain changes in our policies and pricing. Deckci’s blog provides wedding tips and advice, and features pictures from the events we do each weekend. Since weddings are a one day event that people invest significant time and money in planning, clients want to feel confident that we know what we are doing and can provide what they need. The blog satisfies this as they see that we do many events each weekend and are able to see our work.
Facebook is the best all-around option for a new business. It can be used similarly to a blog by providing pictures, updates, and information – but allows you to get in front of people daily. Facebook can be used to run promotions to get more likes – and do polls of clients. While it does take time to manage, it’s a free service. We have a Facebook page for The Woof Room – but haven’t focused on it for Deckci yet. For The Woof Room we have linked our blog to Facebook so that anytime we write a blog post, it automatically gets posted to Facebook. We also will add random pictures of dogs in daycare, run contests, or ask clients questions. We have found Facebook to be very useful in reaching our clients.
The most important thing to remember about social media, and specifically about Facebook and blogging, is that you need to be active. Do let weeks or months go by between postings. If you want to build your community and raise awareness about your business, you need to be active in promoting it!
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Photo Credit: Gee Ranasinha